Karim Adduchi is an illustrator and fashion designer who grew up in the mountains of Imzouren, Morocco. He completed an art education at the University of Barcelona and moved to Amsterdam to further his education. Following an urge to express himself through fashion, he decided to showcase his personal story and his heritage in a transparent way. His first collection received much attention from the press as an example of self-expression and globalization. He was listed in Forbes Europe and Forbes Middle East “30 under 30 list”, as one of the most influential designers to watch. He joined the official program of Paris Fashion Week AW 19/20 with his first ever Ready-To-Wear collection. The collection, titled “Maktub” tells the story of destiny using Moroccan fabrics, embroideries, prints and designs. The story of Karim Adduchi and his designs belongs to everyone searching for a way of drowning out the silence of languages and cultures that do not understand them.